Yay, it’s the Olympics. That was of course said with enthusiasm and not some sort of mild despair caused by an overdose of the Union Jack flags that seem to be blighting every street corner.
While I’ve quite enjoyed watching the Olympics on TV in the past, it’s hard not to feel slightly miffed about the same prospect this year. Having been one of those enthusiastic ones that applied for a whole slew of tickets in the first round only to get none whatsoever, I’ve become thoroughly jaded by the whole process. Okay, so there’s still tickets going, but to be honest I’d rather pay to not see Greco-Roman Wrestling (one of my beloved former blogging topics).
Is the Olympics really THE MOST EXCITING THING IN THE WORLD? No, it’s not. But you’d probably be forgiven for thinking otherwise, given that advertisers seem to think it’s their golden ticket to hoicking in consumers. Seriously, if I see one more emotional ad featuring some nostalgic montage I am actually going to flip out and smash the TV. (Oh, think of the Olympics montages we’re going to have… BBC Sport is going to have a field day. We’ll be listening to Hoppipolla for weeks.)
It’s definitely hyped up to an insane degree – yes, hosting the Olympics is a big deal, but I don’t get why it needs to be plastered EVERYWHERE. I’ve written things recently for a car hire firm and a photo canvas company about their Olympics promotions; please, make your business less related to the Olympics in every way. Oh wait, you basically can’t.
Saying all that, the opening ceremony looks suitably ridiculous. The last Danny Boyle film I saw was 127 Hours, so anything where a guy doesn’t cut his own arm off is probably a step in the right direction. To be honest though, where can you go wrong with a Shakespeare-inspired re-creation of the British Isles, complete with farm animals and the world’s largest harmonically tuned bell?
One thing that I particularly liked, though, was how the organisers used Twitter to keep the secrets of the ceremony under wraps during the rehearsals. When details were inevitably starting to leak out, they introduced the Twitter hashtag #savethesurprise, making keeping quiet the cool thing to do. Genuinely good idea there, beating the Tweeters at their own game. Anyway, it’ll all be revealed tonight. Let’s get it over with.